Tubman Gin

The Brief: To create an alcohol brand / package with a deep-rooted brand story or location which means a lot to you.

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The Approach: As a resident of Hastings, I knew how rich the history within the town was. I wanted to push boundaries and explore a topic which is vaguely known or spoken about in the town - the Smuggling trade of the Eighteenth century. With a new wave of residents, I wanted to engage with a new audience, and tell a story through this brand - Tubman Gin.

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The Solution: A visually striking and compelling product, with a deep-engraved brand history - telling the story of the Tubmen through a unique taste in rhubarb infused Gin.

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